Marketing

Information to help market your club

Late 2001 Nexus Research conducted a general public perception survey of calisthenics and the findings provides valuable tips for marketing your club and our sport.

The aim of the research was two-fold:

• To determine the general awareness level of calisthenics
• To determine what people think of the sport

The survey involved speaking to 200 mothers of girls aged between 4 and 15 years. Briefly, it showed us that there is a very low level of knowledge about calisthenics in the community. It also showed us however that, when aspects of the sport were described to unaware mothers, the aspects greatly appealed to them. So we believe that there is a market; we just need to educate the market and sell the strong points. Nexus Research believed that there is potential to double participation with the right marketing tools.

A summary of these interesting findings is attached, along with their implications to calisthenics. There is also a list of strategies aligned to the research outcomes that clubs could adopt.

Please take some time to look at your marketing strategies in light of this information. They will help you attract as many pupils as possible, and give you as much return as possible for your dollars and time.

New Pupil Survey

Conducted: July 2000, Victoria

Findings	Implications to Calisthenics
Where did new pupils hear about calisthenics? 53% introduced by a friend 11% aim to improve fitness 13% ad in newspaper 10% brochures 1.5% school start 0% Cinema	Bring a friend day a major source of marketing Run an “Ex club” where the club looks after past members. This could be done through: still on the newsletter distribution list invited to help in administration, events or coaching invitation to club activities Keeping past pupils involved will increase your chances of them bringing their children, nieces and neohews to your club.